Pump Up The Bass
Wednesday, February 11th, 2009

This is a logo design that I have been working on for Australian DJ ‘Bass Kleph’. It’s inspired by the folded paper font ‘origami’ but completely customized to ensure that each letter slots into the next perfectly. Formerly a breaks focused DJ, Bass Kleph has recently ventured into more electronic grounds in order to keep up with the current market. As a result, the idea behind this design was all about reflecting what is going on in the industry: vinyl and turntables are evolving into mp3s and mixing programs while organic and hand made designs are progressing to synthetic, computer based designs. The folded paper effect preserves the hand-made memory while the mechanical look brings it into the future. The customization of the clef symbol from an organic shape into a sharp angular shape supports this rationale. This particular design is not quite what he is after, so I am in the process of pitching new concepts.






